Zalando for lawyers: Handelsblatt reports on our stake in the legal-tech business, advocado
“Advocado: Zalando for lawyers – the start-up providing legal services over the internet” was the headline on page 20 of Handelsblatt on 17th August 2016 (print edition no. 158). The newspaper dedicated a full-page report to advocado GmbH, which is a successful legal start-up based in Greifswald. The article describes the company’s business model, its corporate partnerships with the cooperative Volksbanken and Edeka, and the rapidly growing legal-tech market.
Our partner Jochen Brandhoff, who is named in the article as an investor behind advocado, explains: “advocado is an internet platform which brings together consumers and providers of specialised legal services. The lawyers are paid a fixed fee and mandates can be executed quickly and safely using the IT infrastructure. In this way, advocado is contributing to the digital transformation of the legal market. Legal-tech companies offer software solutions and tools which make the legal market more transparent and more efficient. They give legal departments and consumers the ability to access quality legal services at a cheaper rate.”
Jochen Brandhoff is a business angel who has backed advocado and other legal start-ups; he also advises companies on the use of legal technology. With a partner, he founded Jus2click back in 1999. This was the first legal-tech start-up in Germany, and he sold it in 2003.
BRANDHOFF OBERMÜLLER PARTNERS advises buyers and sellers on company acquisitions and other corporate transactions in the digital technology field. This includes the LegalTech, FinTech, InsurTech, RegTech, PropTech, MedTech, E-health and CleanTech sectors. In addition, BRANDHOFF OBERMÜLLER PARTNERS advises companies on the legal and tax aspects brought up by the digital transformation of the economy. This includes digital networking, the autonomous control of machines and production facilities, autonomous and networked driving, targeted advertising, the blockchain and blockchain applications, smart data and the world of smart services.
For issues relating to legal and tax affairs in connection with the digitisation of the economy, please contact our partner Stephan A. Richter. For issues relating to legal innovation and technologies as well as the digitisation of legal advice, please contact Dr. Jochen Brandhoff, Kaiserstraße 53, D-60329 Frankfurt, info(@)bop.legal, www.bop.legal, Tel: +49 (0)69 34 87 92 00.